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| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Related Certifications: | Microsoft Certified: Dynamics 365 Customer Insights |
| Exam Price: | USD 165 (may vary by region) |
| Passing Score: | 700 (out of 1000) |
| Exam Duration: | 120 minutes |
| Available Languages: | German, Korean, Spanish, Chinese (Simplified), Portuguese (Brazil), French, English, Russian, Japanese |
| Certificate Validity Period: | 1 year (renewable via Microsoft renewal assessment) |
| Exam Format: | Scenario-based questions, Multiple choice, Case studies |
| Real Exam Qty: | 40-60 (varies) |
| Recommended Training: | Microsoft Learn MB-260 Learning Path Dynamics 365 Customer Insights Documentation |
| Exam Registration: | Microsoft MB-260 Certification Page Pearson VUE Scheduling Portal |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts. |
| Official Syllabus URL: | https://learn.microsoft.com/credentials/certifications/exams/mb-260/ |
| Section | Objectives |
|---|---|
| Topic 1: Manage, monitor, and secure Customer Insights | - Monitor system health and performance - Configure security and compliance settings |
| Topic 2: Ingest and transform data | - Transform and prepare data for unification - Connect and ingest data from multiple sources |
| Topic 3: Configure Microsoft Dynamics 365 Customer Insights (Data) | - Configure data sources and connections - Set up and configure Customer Insights environment |
| Topic 4: Enrich and analyze customer data | - Apply enrichment sources - Generate insights and segments |
| Topic 5: Create unified customer profiles | - Define identity resolution rules - Match and merge customer data |
| Topic 6: Activate and integrate data | - Configure integrations with Dynamics 365 and external systems - Export data to downstream applications |
Microsoft Customer Data Platform Specialist is an official Microsoft exam, catalogued under the code MB-260. Passing it awards the Microsoft Certified: Customer Data Platform Specialist Associate certification at the Associate level. It also links to Microsoft Certified: Dynamics 365 Customer Insights, which broadens its career value. Qualifying exams exist to prove ability in a measurable way, and this one proves yours against the vendor's own standard.
Microsoft Customer Data Platform Specialist gives you 40-60 (varies) questions and 120 minutes to answer them. Treat time as a resource to allocate, not a countdown to fear: rehearse full sessions in the ValidDumps test engine, practice skipping and returning, and build the calm familiarity that lets your actual knowledge show up on exam day.
Passing Microsoft Customer Data Platform Specialist takes 700 (out of 1000), and the official fee is USD 165 (may vary by region). Retakes cost the full USD 165 (may vary by region) again, which makes verified readiness the cheapest insurance there is. Track your ValidDumps practice scores across sessions and book the exam only when clearing the requirement has become your baseline, not your best day.
No mandatory prerequisites. Recommended experience with Microsoft Dynamics 365 Customer Insights (Data) and data analytics concepts.
Since vendor requirements are revised periodically, confirm the current conditions before registering on the official exam page.
Registration for Microsoft Customer Data Platform Specialist runs through the official channels below.
One scheduling note: the exam is delivered Online proctored or onsite at Pearson VUE test centers.
Microsoft recommends the following training for Microsoft Customer Data Platform Specialist candidates.
Whichever path you choose, reinforce it with the 120 practice questions in the ValidDumps MB-260 package, because exam confidence is built by answering, not just reading.
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Your purchase carries a 100% money-back guarantee with defined conditions. Take the Microsoft Customer Data Platform Specialist exam within 60 days of purchase; if you fail, you can claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are not eligible, and neither are downloaded-but-unused products, free materials, or expired orders; the candidate name must match the payer name. File with a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. If you prefer, exchange instead: two other exam products of equal value, free, with the update service on your original purchase retained.
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The Microsoft Customer Data Platform Specialist exam is divided into 6 domains. The most prominent are Manage, monitor, and secure Customer Insights, Enrich and analyze customer data, and Configure Microsoft Dynamics 365 Customer Insights (Data). The complete outline is above on this page; candidates who know the map waste far less time getting to the destination.
Question 1
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. Choose either the Account or Contact entity to get the related transactional data.
B. Choose an activity type and select the entity with transactional data.
C. Choose the attribute representing the Transaction value from the Unified Customer entity.
D. Choose the attribute representing the Transaction value from the Unified Activity entity.
Question 2
Your manager asks you to delete all custom deduplications rules and create new ones for each regional data source. Customer records are considered duplicates if they contain:
1. Close match on first name,
2. Same last name.
3. Same street address, and
4. Same postal code
You need to complete the configuration of the deduplication matching conditions.
Question 3
Your organization is using Dynamics 365 Customer Insights - Data to create segments to be exported and used in Dynamics 365 Customer Insights - Journeys through the default integration. One of the segments is of all customers belonging to a store location that is closing.
You are asked to delete this segment from Customer Insights - Data. When you do this, you receive an alert warning you that this segment Is still used in a customer journey in Customer Insights - Journeys.
You need to advise the marketing team on what will happen if you proceed to delete the segment What should you tell the marketing team?
A. The Dynamics 365 Customer Insights - Journeys journey will stop for all contacts In the segment.
B. The Dynamics 365 Customer Insights - Journeys journey will stop for all contacts.
C. The system will display a warning and recommend deactivation of the segment in the Dynamics 365 Customer Insights - Journeys journey first.
D. The segment will be deleted in Dynamics 365 Customer Insights - Data, but the segment will remain In Dynamics 365 Customer Insights - Journeys.
Question 4
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
A company's IT department has a CSV file stored on one of their Shared Documents folders within their Microsoft SharePoint sites. The data from the CSV file is ingested into Dynamics 365 Customer Insights - Data.
The file contains a row header and columns of different types, such as quantities and prices. The file also contains some rows with a high proportion of nulls.
You need to clean and transform the data in Customer Insights - Data to be ready for unification.
Solution: Transform the first row to be used as headers, remove rows that contain null values, and name the query. Select Next and your data is now ready for unification.
Does this meet the goal?
A. No
B. Yes
Question 5
You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.
What action must you perform to use this model?
A. Add an event type id GUID to the event tickets Power Query definition.
B. Upload a product catalog table with categories and prices for event types.
C. Include an IsReturn field in the Power Query definition for event tickets.
D. Change the existing semantic mapping type for the event tickets activity.
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: Only visible for members | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: B |
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