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| Section | Weight | Objectives |
|---|---|---|
| Member Management | 20% | - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members |
| Loyalty Program Configuration | 25% | - Configure earning and redemption rules - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones |
| Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance |
| Loyalty Management Fundamentals | 15% | - Describe the core concepts of loyalty management - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures |
| Partner Management | 10% | - Configure loyalty partners and relationships - Set up partner earning and redemption rules - Manage partner program participation |
| Points and Rewards Management | 20% | - Implement point expiration and adjustment rules - Process point transactions (earning, redeeming, adjusting) - Manage loyalty currency (points) operations - Configure reward types and catalogs |
1. A customer from an airline Loyalty program purchases a ticket, which will accrue qualifying and non-qualifying points according to the Loyalty rules.
Which two automations can be used to set up transactions and points accrual?
A) Schedule-Triggered Flow
B) Screen Flow
C) Autolaunched Flow (No Trigger)
D) Evaluation Flow
2. Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
A) Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign
B) Contact Loyalty Program Member, and Loyalty Member Tier
C) Voucher Definition, products, and Loyalty Member Tier
D) Contact, Account, and Opportunity
3. The Loyalty Administrator for Northern Trail Outfitters (NTO) insider program defines tier groups- Status Tier Group with a Fixed model and period of one year.
The three tier are defined =Silver (base), Golden (next tier), and Platinum (the highest tier) Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16 2023.
Which date would be the new Expiry date or this member after the tier is upgraded to Gold?
A) March 16, 2020.
B) December 31, 2023
C) December 31, 2024
D) March 31 2024
4. Universal Containers has created a new Loyalty Member Portal for a second Loyalty Program that they have recently launched. A member of the first program has enrolled in the second program and has decided to use the same login for both Loyalty Member Portals. The user cannot access the new Loyalty Member Portal.
How can the Loyalty Administrator verify why the user cannot access the second Loyalty Member Portal?
A) Through Workspaces, check if the user profile has access to the new portal.
B) Check if the user has been assigned the Sharing Set for the Second Loyalty Member Portal.
C) Create a new user and new profile for the member.
5. A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?
A) On the Loyalty Member Tier Benefit Related List, linked to Loyalty Program Member
B) On the Transaction Journal Related List, Linked to Loyalty Program Member
C) On the Member Benefit Related List, linked to Loyalty Program Member
D) On the Voucher Related List, linked to Loyalty Program member
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |
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