Salesforce MC-Con-201 valid exam dumps : Salesforce Certified Marketing Cloud Next Consultant

  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 18, 2026
  • Q&As: 0 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics & Performance Insights8%- Reporting and analytics
  • 1. Selecting pre-built dashboards for reporting requirements
    - Marketing insights
    • 1. Surfacing marketing data and insights across the Salesforce platform
      Agentforce & AI Innovation11%- Conversational messaging
      • 1. Ongoing interactions across messaging channels
        • 2. Customer engagement and response handling
          - Predictive AI
          • 1. Selecting appropriate predictive AI features
            - Marketing agents
            • 1. Content generation
              • 2. Campaign creation
                • 3. Audience segmentation
                  Data Modeling, Identity Resolution & Segmentation25%- CRM data ingestion and activation
                  • 1. Actionable Lists
                    • 2. CRM objects and records
                      • 3. Audience segmentation, activation, and content personalization
                        - Data 360 data object concepts
                        • 1. Audience segmentation and content personalization
                          • 2. Connecting, harmonizing, unifying, and activating customer data
                            - Identity Resolution
                            • 1. Configuring Identity Resolution
                              • 2. Linking multiple data sources into a unified profile
                                - Data 360 consumption and entitlements
                                • 1. Consumption-based entitlements
                                  • 2. Impact of marketing automation design decisions on platform consumption and usage
                                    Campaign Design, Flow Orchestration & Content30%- Landing pages
                                    • 1. Components and configuration required to build landing pages
                                      - Messaging data sources
                                      • 1. Selecting appropriate data sources for personalized customer data
                                        - Flow orchestration
                                        • 1. Flow elements and logic for business processes and messaging
                                          • 2. Flow configuration settings
                                            • 3. Flow types
                                              • 4. Trigger conditions
                                                - Personalization
                                                • 1. Merge fields
                                                  • 2. AMPscript
                                                    • 3. Content variations
                                                      • 4. Handlebars
                                                        • 5. Repeaters
                                                          - Activation templates
                                                          • 1. Selecting appropriate contact point values
                                                            • 2. Configuring activation templates
                                                              Platform Setup & Governance13%- Business Units and governance
                                                              • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                                • 2. Business Unit requirements
                                                                  - Marketing Cloud Next environment setup
                                                                  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                    - Domain authentication and authorization
                                                                    • 1. Domain authorization for branded, authenticated email delivery
                                                                      • 2. Self-service domain authentication
                                                                        Consent13%- Consent record management
                                                                        • 1. Creating, managing, and updating consent records
                                                                          - Platform consent objects
                                                                          • 1. Purpose and relationships of consent objects
                                                                            - Consent banners
                                                                            • 1. Configuring consent banners on marketing landing pages and external pages
                                                                              - Consent management concepts
                                                                              • 1. Role of consent in customer engagement and compliance

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