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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Email Essentials (EEB101) / Marketing Cloud Email Essentials for Marketers |
| Exam Number: | EEB101 |
| Real Exam Qty: | 60 (approx.) |
| Exam Format: | Multiple select, Multiple choice |
| Certificate Validity Period: | Not formally fixed / varies by certification track (commonly 1-3 years depending on program) |
| Exam Price: | USD 200 |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Duration: | 90 minutes |
| Passing Score: | 65% |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud Email Essentials Training Salesforce Certification Exam Guide (Email Specialist track) |
| Exam Registration: | Salesforce Certification Registration (Trailhead) |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite proctored exam delivery |
| Pre Condition: | No formal prerequisites required; familiarity with basic email marketing concepts recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com |
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Data structures
|
| Topic 2: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 3: Content Creation | - Content Builder usage
|
| Topic 4: Email Sending & Automation | - Send processes
|
| Topic 5: Tracking & Reporting | - Performance analysis
|
Salesforce Email Essentials (EEB101) is an official Salesforce certification exam, registered under the code EEB101. Passing it earns the Salesforce Marketing Cloud Email Essentials certification, positioned at the Associate level. It also connects to Salesforce Certified Marketing Cloud Email Specialist. Professional work increasingly demands professional proof, and this exam supplies exactly that.
The Salesforce Email Essentials (EEB101) exam contains 60 (approx.) questions to be answered within 90 minutes. The candidates who struggle most are rarely the least knowledgeable; they are the least rehearsed at time allocation. Practice full timed sessions in the ValidDumps engine, learn to flag and move on, and the official clock becomes a familiar companion instead of a threat.
Salesforce Email Essentials (EEB101) requires 65% to pass, and official registration costs USD 200. Since a retake bills the full USD 200 again, confirming readiness first is simply good economics. Run repeated scored sessions with the ValidDumps practice tests and schedule the exam once the passing line sits comfortably below your typical result.
No formal prerequisites required; familiarity with basic email marketing concepts recommended
Vendor policies do change, so verify the current requirements before you register via the official exam page.
Sign-up for Salesforce Email Essentials (EEB101) is handled through the official channels below.
For your planning: the exam is delivered Online proctored or onsite proctored exam delivery.
Salesforce recommends the following training for Salesforce Email Essentials (EEB101) candidates.
Round out any training with the 290 practice questions in the ValidDumps EEB101 package, because applied repetition is what turns coursework into a passing score.
Yes. ValidDumps offers a free demo of the Salesforce Email Essentials (EEB101) questions as part of its pre-sale service, so you can evaluate quality before choosing among the three versions. After purchase, updates are free for 365 days, and when your product expires you can extend the update service at a 50% discount.
A 100% money-back guarantee protects your purchase under clear conditions. Take the Salesforce Email Essentials (EEB101) exam within 60 days of purchase; if you fail, you may claim a full refund, provided the exam matches your product. Attempts within 3 days of purchase are ineligible, as are downloaded-but-unused products, free materials, and expired orders; the candidate name must match the payer name. Submit a scanned enrollment slip and the official Score Report PDF within 2 days of the exam, and claims are processed within 7 days. You may also choose an exchange: two other exam products of equal value, free, with the update service on your original purchase kept.
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Salesforce Email Essentials (EEB101) covers 5 official domains. The largest include Tracking & Reporting, Content Creation, and Email Marketing Fundamentals. The full breakdown is in the topics section above; review it first and your study plan practically writes itself.
Question 1
Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers
A. Subscribers who have submitted spam complaints in the last week.
B. Subscribers within a 30-mile radius of a zip code.
C. Subscribers who have not clicked in the past three months.
D. Subscribers who have opened an email in the past 30 days.
Question 2
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
Question 3
What are some best practices for improving email delivery? (Choose 2)
A. Authenticate email to avoid bulk folder delivery
B. Don't buy email lists
C. Make sure you are communicating in frequency subscriber expects.
D. Walled Content
Question 4
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
A. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
B. Include Hero_CTA1 In the filename for each Hero Image.
C. Include "Hero_CTA" in the Link Tooltip field for each link.
D. Add "Hero_CTAn to the Tracking Alias field for each link.
Question 5
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?
A. Exclusion Script
B. Domain Exclusion List
C. Exclusion List
D. Suppression List
Solutions:
| Question 1 Answer: C,D | Question 2 Answer: D | Question 3 Answer: A,C | Question 4 Answer: A,C | Question 5 Answer: D |
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