GCCC SCMP valid study dumps : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Re-assess your team's priorities
B) Seek clarification from your manager about the project parameters
C) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
D) Tell your manager that it is just not possible given current priorities and resources

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) When the speaker pays for mentioning her name on the blog.
B) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
C) When sharing the speaker's ideas.
D) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.

3. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Articulate which communication tools fit best for the project.
B) Devise a tracking and reporting process.
C) Review how competitors are communicating about similar products.
D) Define the target audience and how you want them to think or act differently from the current state.

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to be interviewed based on the relationship with the reporter.
B) Agree to be interviewed off the record.
C) Decline the interview.
D) Agree to interview with the chief financial officer (CFO) rather than the CEO.

5. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) so there is time to print new business cards.
B) leaders need to feel important so they want to be notified first.
C) media tends to distort messages.
D) to ensure they have the information needed to communicate with others.

Solutions: