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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A) Einstein recipes
B) Catalog items
C) Promotion
D) Einstein Decision

2. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Templates
B) Campaigns
C) Recipes
D) Audiences

3. ETL feeds must follow explicit specifications and require which type of file format?

A) CSV
B) JSON
C) Text
D) Binary

4. How many total global goals and filters can you define for your dataset in IS?

A) Unlimited
B) 300 total between filters and goals
C) 25 filers and 25 goals
D) 64 total for both filters and goals

5. A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

A) Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
B) Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
C) marketing cloud Personalization uses third party software to match anonymous and known identities

Solutions: