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Facebook Certified media buying professional Sample Questions:

1. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
B) App Launched, Initiated Checkout, Purchased, Spend Credits
C) App Launched, Added Payment Info, Purchased, Completed Tutorial
D) Purchased, Initiated Checkout, Completed Registration, Rated
E) Achieved Level, Purchased, Completed Registration, Viewed Content

2. You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.

A) You can test your events in the "Events Manager" under your Business Manager
B) You should install a second pixel and make sure it works properly
C) You should check your campaigns to see if they are showing events.
D) You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
E) You can track events and debug your pixel through Facebook's Analytics dashboard

3. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
B) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
C) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
D) The expected CPM can't be compared between the impressions and video views campaigns.

4. Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A) You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B) You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
C) You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
D) You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

5. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
B) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.
C) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
D) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.

Solutions: