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Salesforce Email Essentials (EEB101) Sample Questions:

1. Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A) Subscribers who have submitted spam complaints in the last week.
B) Subscribers within a 30-mile radius of a zip code.
C) Subscribers who have not clicked in the past three months.
D) Subscribers who have opened an email in the past 30 days.

2. The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A) Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
B) Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
C) Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
D) Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.

3. What are some best practices for improving email delivery? (Choose 2)

A) Authenticate email to avoid bulk folder delivery
B) Don't buy email lists
C) Make sure you are communicating in frequency subscriber expects.
D) Walled Content

4. Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The emai team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers

A) Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
B) Include Hero_CTA1 In the filename for each Hero Image.
C) Include "Hero_CTA" in the Link Tooltip field for each link.
D) Add "Hero_CTAn to the Tracking Alias field for each link.

5. Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure that the 7,000 subscribers that exist on both lists don't receive the same email twice?

A) Exclusion Script
B) Domain Exclusion List
C) Exclusion List
D) Suppression List

Solutions: